Issue #15. Product marketing concept in the context of Design To Cost methodology

Описание

The issue #15 is devoted to the applicability of the Design To Cost management methodology and VA tools in the context of standard analytical and applied marketing tools at various stages of the formation of a marketing product concept, including a marketing plan. The issue introduces the concept of universal and specialized end-to-end project data based on VA tools, and also examines their applicability in the context of specialized analytical marketing tools such as Option List, calculation of the optimal selling price of a product, competitive market analysis, etc. The applicability of VA tools in the context of positioning, changing consumer requirements and analyzing the relative value of the brand is considered.

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Автор

VA for Cost Engineers